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Propel Your Business Towards Success With Affordable Advertising

Small Business Advertising

As a small business owner it can be challenging to determine the best way to advertise the products or services that your company offers. You want to make sure you spend your money wisely and focus your budget on low cost alternatives that can help broadcast your image and mission to a wider variety of people. No matter your company’s financial situation, it is possible to successfully advertise without breaking the bank. Consider using one of these 5 options for your online or brick and mortar business the next time you are pondering the best way to get the word out about your company. 

Business Cards

Business cards are an excellent way to increase the exposure of your company. By placing them in busy areas and carrying them with you at all times you can rest assured that you will always have your contact and other pertinent information on hand. Business cards give your company a more professional image and help to increase your overall credibility. 


Offering apparel with your company’s logo or slogan on it can increase brand recognition of your company by exposing it to the public. You can sell the apparel individually, and offer special sales where a free item is included with a minimum order. Don’t hide your company’s image when you can have it carried to the masses for free. Consider having custom apparel designed for your Small Business Advertising efforts. 

Press Releases

One of the quickest ways to advertise your small business is by requesting your own or contributing to a press release. Not only will it help to increase the exposure of your business, but it can also help you share your knowledge and experience level with a wide consumer base so you can draw in more customers. Contact a newspaper or professional blogger and offer to share your knowledge and experience in any press releases they may release in the future. 

Search Engine Optimization

If you have an online presence then you want to make sure that it effectively reaches your potential consumers. By utilizing search engine optimization techniques you can increase the traffic to your site, and increase your total online sales. Don’t let your website go unnoticed when you can put basic practices in place to increase your overall online exposure.

Utilize Social Media

Small Business Advertising has drastically changed with the introduction of social media sites. You can utilize this medium to increase your company’s exposure with no investment, or increase your results by choosing to participate in advertising programs that help to target individuals who may be interested in the products and services that your company provides. 

Don’t let financial restraints keep you from advertising effectively. It is possible to increase the overall exposure of your company without a large advertising budget. With a little research you can determine the best way to reach your target audience and propel your business towards a successful future. 

Small Business 101: Build a Foundation With Small Business Courses

Small Business Courses


Successful business owners are knowledgeable, educated, and experienced in the field they pursue.  Managing, operating, and starting a business begins with knowledge.  It's apparent that education on the purpose, mission, and dynamics of a business' culture can affect a small business' place in the marketplace. Anyone can start a business, but according to the statistics of the Small Business Administration, everyone cannot thrive.

So, what is the first step in starting a business in today's society?  An education of course to begin familiarizing yourself with the concepts of business ownership.  If you have wanted to explore the different possibilities available in your field, you can engage in small business courses, obtain a business management degree, or take random business management courses to figure out your starting point in the market.

Choose the Best Courses

Small business courses give you the upfront, no-holds-barred information you need to create a business plan, conduct research, and learn how to manage your business successfully.  After completing initial projects during your course, you develop all of the materials necessary to present your ideas to investors and bankers for funding.  On the other hand, you only see one aspect of business management through a single course.

There are offers available to pursue multiple business management courses or a business management degree at your local community college, universities, and/or online universities serving your area.  A small business course will increase your appetite for success; consider taking an array of business management courses to take on the world with confidence.

Learn About Business Management

Business management involves thinking, directing, training, and preparing yourself as well as your staff for the volatility of the marketplace. Many small business owners undertake business courses designed for 'how-to' directives instead of hands-on applications. Consider the benefits of using elite business management skills to prepare for your new venture:

1. You learn new skill sets necessary for managing a company.
2. You have confidence in your abilities to conduct a successful company in today's economy.
3. You receive recognition for participating in industry-wide programs in your field.

Consider a Business Management Degree

Are you ready to prove yourself to your industry? A degree in business management is the real starting point for opening a business. You will learn the details of financial planning, calculating risk for business decisions, accounting applications, and marketing strategies. A degree in business management will teach you everything you need to step into the marketplace ready to execute plans and achieve your dreams.

If you pursue a two- and four-year degree in business management, you will have to invest time into learning the basics and apply the knowledge to your planning. Never underestimate the possibilities behind learning the ins and outs of business management through the right organization. Once you learn the basics, you can continue to incorporate more courses as your career flourishes. 

Simple Steps to Form or Start a LLC


If you are in the process of starting a business and you have decided to set up a Limited Liability Company, it really is quite simple and does not require a lot of time or effort to start a LLC. Once you have made the decision to form a LLC, the process is straight forward and the steps are easy to follow.  In the beginning stages of a new business, it is best to save as much money as possible and you can do so by filing your own LLC documents.

Determining a business name should be the first step in forming a LLC; you want to make sure that you choose a name that fits your business model. Take the time to go over possible names that would be appropriate for your particular business, as long as it does not include “bank,” “insurance,” “corporation,” or “city”.  The business name should end in LLC or some other designations of LLCs approved by your state.  It is best to check the Secretary of State’s office to see if your desired name is available before filing any paperwork; this will ensure that your name does not infringe on another corporation’s trademark.  In most states, you will not have to register the business name as it will be automatically registered when you file the articles of operations.

Once the name is selected, it is now time to prepare and file the “Articles of Operations” form with the Secretary of State’s office.  The “Articles of Operation” are simple documents that are easy to fill in and can generally be completed within a short amount of time.  The form will ask for the LLC’s name and address, and depending on the state, it may ask for the names and addresses of all its’ members.  The corporation may decide to appoint one member to sign the articles, or all members will prepare and sign the articles.  Filing fees will vary depending on the state, and filing fees can range from $100-$1000. You can contact the Secretaries office for more information on the filing fees.

Although it is not required by the Secretary of State’s office, it is best to create an Operating Agreement amongst all members of the LLC.  An Operating Agreement will lay out the structure of the business and the rights and responsibility of each member.  This form will also determine the voting powers of each member and how the LLC will be managed.  The Operating Agreement should be kept on file at the location of the business.  This form will assist if there are any financial or legal issues in the future. Some states require that the business files a Publish Intent to Form document with the Secretary of State’s office. This means that you publish a notice in regards to your business name in a local newspaper for a certain amount of time.

The final step to start a LLC is to obtain licenses and permits that are relevant for your business. The licenses and permits are necessary for the business to operate. It is also important to apply for a federal tax ID number and obtain any zoning permits required by your county. Once all documents are completed and filed, your corporation is now ready to open for business.

What You Should Know About Business Investors


One of the greatest challenges of starting up and sustaining a small business is to find suitable sources of funding. The entire process of finding suitable business investors for your business can be extremely daunting—and with good reason, for the future of your business largely depends on your success in accessing additional sources of capital.

While the task itself is daunting, the best way to tackle it is to be prepared. When looking for business investors, you must know what to look for, where to look for and how to look for them. But most importantly, you should be able to know what they are looking for from you.

Who are Business Investors?                                                                                     

Business investors, in a nutshell, are individuals or companies that offer financial assistance to new and upcoming businesses by providing the capital required to run the business.

Before Looking for Business Investors

The most crucial step in obtaining funding for your business actually takes place before you even start looking for investors. Why? Because it is at this time that you learn to put your best foot forward. To do this, you must first draft a business plan that is not only comprehensive but also takes offers contingency plans of action. In your business plan, you’ll need to provide a brief company overview and outline the services your business offers. However, what investors actually look out for at this stage is your analysis of competition and the current industry situation. In addition to this, clearly mention any financial assumptions you’ve made. If your business is already up and running, it will be a good idea to insert any relevant financial statements.

Where and How to look for Business Investors

The first step, obviously, would be to ask your immediate circle of friends, family and colleagues for recommendations. This will save you a lot of time in terms of searching for a suitable business investor. In addition to this, when looking for business investors you can also:      

  • Approach local commercial banks
  • Apply for a loan or grant from government agencies e.g. U.S. Small Business Administration (SBA)
  • Contact local angel investors, who are always on the lookout for startups
  • Enter into a partnership with friends or family

Analyzing Potential Business Investors

Approaching Business Investors is easy enough. But how do you know which one is right for you? What aspects do you look for when approaching a business investor?

While there is no hard and fast rule, there are some ideals you can generally adhere to. Firstly, if your startup is a bit more risky, you might want to spare yourself the effort of applying to local banks which generally tend to play it safe. In such cases, always opt for angel investors. In addition to this, you’ll need to do a quick background search on the investors to ensure that they haven’t been involved in any form of misdeeds, because any scandals could tarnish the reputation of your company. Also, investors sometimes offer great networking opportunities and sometimes also provide other forms of support and legal advice to budding entrepreneurs. Hence, if given the option, you might prefer the investor who offers all these perks!

Hence, while looking for investors is no easy task, its best to make careful and systematic decisions when choosing a business investor. After all, the future of your company rests upon this decision.

6 Important Areas You Need To Know When Writing Effective Business Plans

Writing Business Plans


While many small businesses tend to be quick in their dismissal of business plans, such plans are actually crucial for a business—both in terms of providing strategic direction and in terms of obtaining potential capital investment. Since business plans allow a company to put their best foot forward to all forms of stakeholders, they need to be carefully designed and should cover all necessary elements.

Luckily, writing a business plan does not require gargantuan effort—only certain attention to detail. Here are the elements you need to include when writing a business plan:

Executive Summary:

Since this is the first section of your business plan, it should be brief yet comprehensive. The executive summary section should be able to convey all necessary information about your business—a brief introduction and overview, the types of goods and services offered and a brief outline of potential challenges as well as the objectives of your business. Don’t go into too much detail though, since you’ll be covering all of these aspects later on in the document.

Objectives and Mission:

These should be stated in the least amount of words as possible. However, it is essential in this section to use powerful words that leave a greater impact upon the reader. Also, objectives and missions need to be formally stated. More importantly, however, you need to talk about how you plan on achieving this and the timeframe required to do so.


When perusing your business plan, investors will look for details on your target market. They’ll want to know how you’ve segmented your customers, with respect to demographics, etc. So make sure you’ve done your homework before writing this section. Be clear and comprehensive. Including some charts or graphs at this point would be an excellent idea for they convey a host of information in an aesthetically visual manner.

Marketing Strategy:

This is one of the most crucial elements of a business plan. Once you’ve segmented your customer base, investors are interested in knowing how exactly you plan on reaching out to them and communicating with them. So talk about the 4 P’s of marketing (or 6P’s) as they apply to your business in detail.

Financial Plans:

This is what investors are really interested in. They want to know how well you’ve broken down your costs, and how efficiently you’re utilizing the operating cash that you do have at your disposal. For new businesses, profitability may be an issue for the first few years, so don’t be afraid if your business is facing losses at this point. What you should choose to emphasize on is how you aim to get your business out of the red.

The Team:

This is one of the most underrated elements of a business plan. If investors are interested in putting money in your business, they want to know whom they’re giving it to. And they want to know if the recipient is qualified and trustworthy enough to make the most of that money. So here’s your chance to boast about all relevant experience and honors that you’ve had.

While we’ve spelled out the basic elements of a business plan for you, there are other aspects that you need to consider too, while working on one. Firstly, the aesthetics—right down from the cover page to the last page. The cover page should be attractively designed. The font size of your business plan should be uniform, charts and graphs should be used where possible and the text must be properly aligned. Use bullet points and tables to break up complicated information. And then there are other structural considerations: the text must be edited properly—NO spelling and grammar mistakes, the tone must be formal yet simple to understand and repeating of information should be avoided.

Remember, writing a business plan isn’t as complicated as it seems once you get down to it. However, it does require some time and effort. But when you’re able to secure the necessary capital for your business, all those pains are suddenly worth it!


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